Social Media Strategist
& Content Creator
Boston, MA — Los Angeles, CA
Freelance Social Media Manager for Hub IV Bar Wellness Boutique in Boston. I handle the full content pipeline end to end — filming on location, editing, producing, and uploading across Instagram and TikTok. Every piece of content that goes out is shot, cut, and published by me. Managed content strategy, content calendars, and day-to-day social media operations while growing the brand's presence from the ground up.
Managing Instagram and TikTok for Physician Assistant and Dermatology content creator Jake Diamantopoulos. Grew the account to 88.3k followers through daily content, interactive Stories, audience engagement, and brand collaborations with Google NotebookLM, Jaanuu Scrubs, and the American Academy of Physician Associates.
"Brett gets it. One conversation and he understood our brand better than people who've worked with us for years. The content speaks for itself."-Sam Tornabene RN, FNP-S
Building a personal brand across TikTok and Instagram since 2020. Content has been featured by Barstool Sports, ESPN, and Zire Golf, and generated over 12 million views. Collaborated with Google, AG Greens, Hoppy, Jaanuu Scrubs, Partiful, and others.
Served as a brand ambassador for Partiful and Pinata Farms — a social media meme app targeting college students. Sat in on team meetings, contributed to marketing strategy, and drove peer-to-peer user acquisition through grassroots outreach. Got an early look at what it means to build and market a product from the inside of a startup. The app has since grown to over 20 million users.
Also developed and produced a marketing campaign for Converse while in school, built around the idea of family lineage within the brand. Filmed an unboxing ad that followed the same pair of red Converse across three generations — grandson, son, and grandfather. A story about identity, legacy, and what a brand can mean over time.
I'm Bretton Manley — a Social Media Strategist, Manager, and Content Creator based between Boston and Los Angeles. I specialize in building brands from the ground up: strategy, filming, editing, publishing, and everything in between.
From growing accounts to 88k followers to content that's hit 12 million views, I bring a creative and results-driven approach to every platform I touch — Instagram, TikTok, and beyond.
LMU grad. Business & Entrepreneurship. Currently working with creators, wellness brands, and startups.